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Audio-Visual Communications

Entry Level Assessment Blueprint

Specific Competencies and Skills Tested in this Assessment:


Creative Development

  • Determine client objectives
  • Develop creative outline
  • Present and select media based on client needs
  • Create and present the storyboard
  • Develop, present, and evaluate a proposal, project, or treatment


Visual Design

  • Apply principles and elements of design
  • Select and design for a specific media
  • Determine difference between vector and bitmap
  • Demonstrate understanding of uses of typography


Project Management

  • Develop and efficiently utilize production schedules and personnel
  • Prepare and manage the production budget and resources
  • Communicate effectively with client and audio-visual production team


Digital Photography

  • Operate a digital single lens reflex (DSLR) still camera and peripherals
  • Control lighting, exposure, and composition
  • Select and use correct digital media format
  • Determine specifications for finished project


Audio Production

  • Identify and select microphones
  • Select and incorporate music and sound effects
  • Set up and record audio
  • Determine specifications for finished audio project
  • Edit, mix, and engineer audio


Video Production

  • Operate video camera
  • Operate stabilization equipment for video recording
  • Determine proper lighting for production
  • Demonstrate camera movements and composition
  • Follow safety guidelines for personnel and audio-visual equipment operation
  • Cast and direct talent
  • Identify video editing techniques
  • Determine specifications for finished video project


Distribution Technology

  • Utilize network technology, web browsers, and network tools
  • Identify methods for Internet distribution of audio-visual productions
  • Follow copyright, licensing, and broadcast laws


Written Assessment:

Administration Time:  3 hours
Number of Questions: 153

Areas Covered:

Creative Development: 13%

Visual Design: 10%

Project Management:11%

Digital Photography: 12%

Audio Production: 19%

Video Production: 28%

Distribution Technology: 7%


Sample Questions:

The proposal that outlines the overall concept of a production is the

  1. budget
  2. treatment
  3. storyboard
  4. script


The director uses detailed storyboards to assist in planning

  1. short composition
  2. set design
  3. art direction
  4. lighting placement


The repetition and alternation of elements in visual design refers to 

  1. key framing
  2. rhythm
  3. movement
  4. streaming


A DSLR camera stores the captured images on which device?

  1. hard drive
  2. memory card
  3. flash drive
  4. capture card


The VU meter measures

  1. waveform frequency
  2. audio level
  3. audio file length
  4. cue pulses


Performance Assessment:

Administration Time: 2 hours and 45 minutes
Number of Jobs: 3

Areas Covered:

35% Audio-Visual Editing
Participant will import footage to editing software, open media files, review provided script, make selection of clip(s), edit scene, insert slate, export as a QuickTime movie, H.264, or MP4, save it to a flash drive, and notify evaluator when finished. 

38% Videography
Participant will note starting and ending time, set up equipment, properly set exposure and white balance camera, connect microphone and monitor audio levels, shoot a video that displays correct techniques, and submit recording media to evaluator. 

27% Script Development
Participant will review the storyboard and dialogue provided, and using the word processing program, create a two-column script, export as a PDF, save, and notify evaluator.

Sample Job:  Script Development
Maximum Time: 45 minutes
Participant Activity: The participant will review the storyboard and dialogue sheet provided, and using the word processing program, create a two-column script that meets all the provided criteria, export it as a PDF and save it with the correct name, then notify the evaluator when ready to be scored.