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Broadcasting and Journalism

Entry Level Assessment Blueprint

Specific Competencies and Skills Tested in this Assessment:


General Arts and Communications Technical Skills

  • Compare and contrast the roles of creators, performers, and others involved in the production and presentation of broadcasting/journalism, performing arts, and visual arts
  • Understand the creative development process as it relates to artistic fields.
  • Demonstrate an awareness of the arts within a cultural context to understand the nature and scope of art in society (e.g., how film, theater, television, electronic, and print media productions influence values and behaviors)
  • Analyze current issues related to the arts and communication fields
  • Use marketing and advertising strategies effectively to inform and interest the public about various arts and communication programs.


Broadcasting and Journalism Technical Skills

  • Demonstrate the writing processes used in journalism and broadcasting media (e.g., cultivating ideas, comparing and contrasting different writing styles, using pictures/video to support stories, editing content)
  • Demonstrate the ability to plan and deliver a broadcast production
  • Demonstrate understanding of technical support related to broadcasting (e.g., equipment, lighting)


Academic Foundations

  • Apply reading skills in an arts and communication environment
  • Apply writing skills in an arts and communication environment
  • Apply mathematical skills in an arts and communication environment
  • Apply science skills in an arts and communication environment



  • Demonstrate understanding of the roles arts and communication fields hold within society and the economy
  • Demonstrate understanding of company hierarchies and roles within arts and communication organization structures


Ethics and Legal Responsibilities

  •   Apply appropriate laws and regulations to arts and communication situations
  •   Exhibit ethical conduct in conducting business and making decisions in arts and communication environments



  •  Locate, organize, and reference written information from reliable sources to communicate with coworkers and clients/participants
  •  Develop and deliver formal and informal presentations using appropriate media to engage and inform audiences
  • Apply listening skills and interpret verbal and nonverbal behaviors to enhance communication with coworkers and clients
  • Interpret and use tables, charts, and figures to support written and oral communication


Information Technology Applications

  • Use software such as word processors and spreadsheets to perform common business applications
  • Use software such as databases to track and maintain company information


Problem Solving, Critical Thinking, and Decision Making

  • Use problem solving and critical thinking skills to locate good sources of information about problems and determine appropriate methods for investigating causes
  • Use problem solving and critical thinking skills to determine root causes of problems and suggest solutions


Leadership and Teamwork

  • Exhibit leadership practices to improve the quality of work and the work environment
  • Work effectively in a team environment to improve the quality of work and the work environment



Safety, Health, and Environmental

  • Identify and practice appropriate health and safety procedures for arts and communication occupations
  • Demonstrate appropriate emergency and first aid knowledge and procedures for arts and communication occupations


Employability and Career Development

  • Demonstrate employability skills related to a career in arts and communication
  • Pursue career development skills to advance in arts and communication careers

Written Assessment:

Administration Time: 2 hours
Number of Questions: 104


Areas Covered:

General Arts and Communications Technical Skills: 14%

Broadcasting and Journalism Technical Skills: 19%

Academic Foundations: 12%

Systems: 6%

Ethic and Legal Responsibilities: 7%

Communications: 12%

Information Technology Applications: 7%

Problem Solving, Critical Thinking, and Decision Making: 6%

Leadership and Teamwork: 7%

Safety, Health, and Environmental: 5%

Employability and Career Development: 5%


Sample Questions:

When used effectively, the ______ can help establish a strategic platform and keep the creative team on the same page as the client

  1. design brief
  2. comprehensive
  3. market research
  4. source book


To secure legal right to use someone’s face in a production or published photo, the producer must get a

  1. copyright from the state
  2. release signed by the subject
  3. patent for the processing that will be used
  4. verbal agreement


A benefit of teamwork for employees is

  1. less responsibility
  2. higher pay
  3. greater work efficiency
  4. less required training


Light used to soften shadows is called

  1. key light
  2. spotlight
  3. fill light
  4. base light


An effective mentor is a person who

  1. shares mastered skills and experience
  2. holds a leadership position in the organization
  3. is external to the employee’s organization
  4. has been given salary raises in the past

What is today’s best place to target market fashion goods to teenagers?

  1. newspaper
  2. mass mailing
  3. website
  4. yellow pages

During an interview with a client, the listener’s understanding should be demonstrated by

  1. restating information back to the client
  2. having the organization’s secretary call the client
  3. shaking the client’s hand firmly and vigorously
  4. smiling and nodding repeatedly


Evidence of professional development is important for advancement because it shows

  1. a desire to establish a good relationship with the boss
  2. an interest in getting a different job
  3. an awareness of the need to gain additional skills
  4. that job duties are being restructured


Which of the following words is spelled correctly?

  1. saturation
  2. articulite
  3. expresionism
  4. reprasentational


The first step taken when coming upon the scene of a workplace accident is to

  1. administer CPR to the victim
  2. evaluate the accident site for safety
  3. check the responsiveness of the victim