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Visual Communications and Multimedia Design

Entry Level Assessment Blueprint

Specific Competencies and Skills Tested in this Assessment:


• Apply appropriate office safety practices
• Apply appropriate electrical safety practices
• Apply appropriate chemical safety practices

Career Overview

• Identify and describe career options/emerging trends in visual communications and interactive media
• Identify the educational requirements for various visual communications and interactive media design careers
• Identify elements of a professional portfolio for the visual communications and interactive media design field
• Identify ways in which visual communications and interactive media design can be used in business

Computer Literacy

• Demonstrate knowledge of computer terminology
• Identify issues of cyber-safety and personal/professional online confidentiality
• Apply understanding of different platforms and cross-application design
• Identify and operate peripherals
• Demonstrate appropriate knowledge and use of industry-standard software
• Apply basic troubleshooting and maintenance skills
• Demonstrate file management skills
• Identify and explain various file formats (e.g., .pdf, .jpg, .gif, .eps, .png)
• Describe procedures involved with importing and exporting
• Identify legal and ethical responsibilities

Interactive Media

• Define interactive media terminology, including web-based, video, and audio
• Identify ways that social media marketing impacts the industry
• Identify various types of interactive media applications, including emerging technology
• Correctly use and present various types of interactive media
• Demonstrate knowledge of the Internet and its uses
• Demonstrate awareness of governmental and industrial regulations
• Demonstrate basic principles of web design, including fundamental coding
• Demonstrate basic principles of animation
• Investigate ways to promote a new website

Visual Literacy

• Define and use the elements of design (e.g., line, space, shape, texture, form, value, and color)
• Define and use the principles of design (e.g., unity, emphasis, balance, and rhythm)
• Apply elements of a good layout, including communication, organization, and attractiveness
• Evaluate/critique the effectiveness of visual communications and multimedia design

Conceptual Design Process

• Identify elements of design specifications for customers
• Explain the importance and use of brainstorming and research
• Apply knowledge of thumbnails and storyboards
• Contrast the elements of rough and final art
• Apply appropriate production techniques for output process
• Proof documents and other projects

Color Theory

• Apply basic principles of color, including primary, secondary, and tertiary colors
• Explain and apply additive and subtractive color principles
• Apply correct usage of RGB, CMYK, and spot color
• Identify characteristics of color (e.g., tint, hue, saturation, shade, and value)
• Select appropriate color involving the psychology of color


• Demonstrate knowledge of typographic terminology
• Explain the anatomy of type
• Identify characteristics of type styles and families
• Explain and appropriately use various type measurements and tools
• Identify and use proofreader’s marks
• Diagnose typography problems (e.g., kerning, tracking, leading)
• Choose and apply appropriate typeface per various jobs

Materials and Tools

• Identify and properly use manual tools
• Identify and properly use electronic tools (e.g., hardware)
• Identify and properly use presentation materials

Written Assessment:

Administration Time: 3 hours
Number of Questions: 189

Areas Covered: 

6% Safety

7% Career Overview

20% Computer Literacy

16% Interactive Media

10% Visual Literacy

12% Conceptual Design Process

10% Color Theory

14% Typography

5% Materials and Tools

Sample Questions:

Spray mount should be used in a
A. well-vented area
B. low-light area
C. confined area
D. location near a heat source

The main advantages of working with vector images is the ability to
A. scan images
B. resize pixels without detail loss
C. create typefaces
D. resize artwork without detail loss is also known as a
B. domain name
C. locator
D. search engine

One component of visual communication involves
A. sound
B. voice
C. touch
D. color

The saturation of a color is its
A. shade
B. hue
C. value
D. intensity

A series of drawings created to help plan a video shoot are called
A. storyboards
B. thumbnail sketches
C. scripts
D. outlines

A measurement of type that equals 1/6 of an inch is a
A. pixel
B. point
C. serif
D. pica

For long-term mounting of photographs, use
A. rubber cement
B. spray adhesive
C. dry mounting
D. hot glue stick

A portfolio should include
A. family photos
B. work samples
C. other people’s work
D. 3-D artwork

A specific example of interactive media is
A. collaborative working
B. television
C. multi-player video games
D. smart phones

Performance Assessment:

Administration Time: 3 hours
Number of Jobs: 2

Areas Covered:

50% Create a Logo
Participant will create a logo using typography and simple graphic shapes to produce a final company logo.

25% Create a Static Web page
Participant will create a static web page using appropriate logo, colors, and fonts to produce a final project.

25% Create a Business Card
Participant will create thumbnails for business card layout using logo, colors, and text to produce a standard-sized business card.

Sample Job: Create a Logo
Maximum Time: 1 hour
Participant Activity: The participant will create a logo, using typography and simple graphic shapes.